Spectacular Content Marketing Tips – Key Factors For Content Presentation

Content is king. People are not going to buy information that is of little or no value. Solid content is of utmost importance. However… if content is presented in such a way that it only reaches a fraction of the market it’s intended to reach, then that content falls short in its effectiveness to grow your business and spread your message.

Presentation does not compensate for lackluster content, but it can make a difference in how content is received by your market.

What makes a presentation spectacular? There are nine key features of a presentation that will make them much more spectacular for your viewer.

The nine key presentation features are:

1. Title/Timeline of Presentation – This tells your viewer what presentation they are watching and how long it will take them to view it. That’s about as basic as it gets.

2. Branding – It’s important that you have a picture of yourself included in the presentation that your market will recognize you by. Recognition is important.

3. Table of Contents – Having a table of contents that will allow your viewer to navigate easily through the presentation is very convenient. This gives the viewer more control and the ability to find the topic they want to review.

4. Remembers Where You Left Off – Viewers love it when your presentation keeps track of where they left off. They don’t always remember, so if the presentation does that for them it’s just that much more convenient.

5. Large Content Window – Make sure that your content is easily viewable. A large number of presentation formats only allow for a small viewing window making the content quite small and difficult to see. A large viewing window and actually being able to see the content is a huge bonus for the viewer… highly recommended.

6. Current Slide Info – This allows the viewer to see where they are in the current content slide or page. There’s no second guessing as to when it ends or if there is still more content to come.

7. Full Playback Control – Give the user the ability to back up a slide, to move forward a slide, fast forward, rewind, pause, or resume. The more control the user has, the better they like it.

8. Resource Links Area – A very easy to use area that has links to other resources that relate to your presentation. This could include a PDF version of your presentation, web links, or other information that is related to your content. This makes it easily accessible to your reader.

9. Searchable – This gives your user the ability to not only search for topics in the table of contents, but to also search the content itself for the information and terminology they are looking for.

In a nutshell, the more convenient and easy to use your presentation is, the more spectacular it will be. Users love to be able to always know where they are at in the presentation, how far they have to go, and easily find items of interest.

How to reduce your organisation’s data security risks

Educate your employees on the importance of data security and how to stay safe online

It is important for businesses to educate their employees on the importance of data security. Employees need to be aware of the risks associated with using unsecured networks and sharing confidential information. They should also know how to stay safe online, including how to protect their passwords and avoid phishing scams.

In addition, measures should be taken by the management to prevent employees from downloading unauthorised software or visiting malicious websites. Businesses should also have a policy in place for dealing with data breaches so that employees know what to do if their information is compromised.

Use strong passwords and change them regularly

Passwords are an essential way in which businesses can protect their data, and it is, therefore, important to use strong passwords that are difficult to guess. Businesses should also change their passwords regularly to minimise the risk of them being compromised according to the best infrastructure solutions providers in Sri Lanka.

There are a number of ways to create strong passwords, including using a combination of letters, numbers and symbols, and avoiding common words or phrases. It is also important to keep passwords safe and confidential, and never share them with anyone else.

If a business experiences a data breach, one of the first things they will need to do is change all their passwords. This can be time-consuming but it is essential in order to prevent any further damage from being done. In any event, passwords should be changed on a regular basis so that they remain strong and secure.

Install antivirus software on all company devices

Businesses should also make sure that they have up-to-date antivirus software installed on all their devices, and that they are using the latest operating system updates and security patches. This will help to protect them from cyber-attacks and malware infections.

Antivirus software can also be used to protect against ransomware attacks. Ransomware is a type of malware that encrypts files on the victim’s computer and then demands a ransom payment in order to decrypt them.

There are many very good antivirus software available for businesses these days, and many of them are free. Some of the most popular antivirus software programs include Avast, AVG, Bitdefender, and Kaspersky.

Make sure your firewall is turned on and updated regularly

A firewall is a must for any business and should be turned on as soon as the computer is booted up. Firewalls are software programs that act as a barrier between your computer and the internet. They can help to protect your computer from malware infections, and they can also help to prevent hackers from accessing your computer.

Most firewalls come with default settings that will provide a good level of protection for most businesses. However, it is important to make sure that these settings are updated regularly in order to keep up with the latest threats.

Many businesses choose to outsource their firewall management to a specialist security company or firewall providers in Sri Lanka. This can be a very cost-effective way of ensuring that your firewall is always up-to-date and performing at its best.

Back up your data frequently in case of a security breach

Businesses should also make sure that they have a data backup plan in place. If a computer or other device is infected with ransomware or another type of malware, they will be able to restore their files from the backup if they have one.

Backup plans can also be used to protect against data loss caused by accidents or natural disasters. It is a good idea for businesses to back up their data on a regular basis, preferably using two different methods (such as online backups and external hard drives). Usually, backups are never kept at the same location as the business’s primary data storage.

Restrict access to sensitive information only to those who need it

One of the best ways to ensure that your data is safe, is by restricting access to it only to those who need it. This can be done by creating user accounts with different levels of access, and assigning specific permissions to each account. You can also use firewalls and other security measures to help restrict access.

If you are using a cloud storage provider, make sure that their security measures meet your organisation’s requirements. Only choose providers who have a good reputation for data security, and read the fine print before signing up. It is also important to keep your software updated with the latest security patches. Hackers often take advantage of outdated software vulnerabilities to gain access to systems.

Business Presentations – The Consultant’s Guide to Quickly Building Effective Seminars

As a management consultant I average about 70-80 seminars per year. In nearly all of them I’m trying to teach information. Until I stumbled across the secret formula for feeding information to my customers’ brains my ratings were poor. Now I know how the pro’s do it, I regularly score 10/10. Read on to find out how you can too.

About five years ago I almost gave up presenting. I’d been asked to run a seminar for a large potential client. I spent two days preparing only to find that had I been reading them the phone book I could have got a better response.

I was depressed. I had no idea how to plan a seminar much less present it so that I engaged my audience. By luck I stumbled across the work of David Kolb, author of 1984 book, Experiential Learning: Experience As The Source Of Learning And Development’.

Kolb explains that there are four types of learners.

1. Those that that need to know “why” something is worth learning.
2. Those that need to know “what” it’s about, i.e. background and theory on the topic.
3. Those that need to know “how”, it’s done this group wants the step by step process.
4. Those that need to know “what if”, i.e. what can they do with this information.

This model, literally, changed my life. Once I knew how to apply it, seminar planning became a breeze, my seminar ratings went through the roof, I felt on complete control when I ran a seminar, but most importantly I was making a difference to my audience because I was helping them learn.

To apply the model to building and running a seminar simply take your topic and then apply each of the headings e.g. if your topic is managing change you do the following:

“Why is managing change necessary?” “If you learn the process for managing change you’ll be able to turn around failing companies fast, you’ll save your clients time and money”

“What is managing change?” “It originates from the early 1900s, The days of Henry Ford and Afred Sloan. The objective is to guide a sick company back to full health.”

“How do I do it?” “Managing change is a three step process, it starts with analysing the business, building a plan for change, and testing your hypothesis. Then the cycle repeats.”

“What can I do If I learn to manage change” “The obvious application is to turn around ailing businesses, do it right and you can help lots of employees keep their jobs.

All you need to do now is spice up the “what section” with a case study or example and you have a complete segment for running a seminar.

Put three of those segments together, call it a module. Build five modules and you have a full day’s course. Once you’ve done this a few times the process will be hardwired in your brain and you’ll be able to do it easily at speed.