How to Prepare a Technical Presentation

Technical presentations are the most difficult presentations to prepare. The reason is you have a subject that is inherently dry and detailed and an audience that has varying degrees of understanding on the topic. The tips below will assist you to overcome the major difficulties faced by presenters who need to deliver a presentation laced with technical detail.

Use a Proven Process

The key to developing a presentation that will achieve all what is required entails following a standard process. This process will ensure that you answer all the key questions, and understand what is needed so you can be successful. Some presenters can get lucky and successfully deliver a presentation once. To consistently deliver great technical presentations you need to find and follow a repeatable process.

Understand your audience

When preparing a technical presentation the challenge is to understand what the audience knows about the subject you will be presenting. This is a challenge in all presentations, but the nature of technical presentations raises the importance of this to a higher level. You need to understand your audience so you can customize the detail and language of your presentation to meet their needs. Without this understanding you can easily present information which is too detailed, or equally frustrating for your audience information which they already know and understand.

Compare your concept to something your audience knows/understands

A true expert is someone who can take a difficult subject and translate it so that those who are not experts can understand it. A metaphor is one of the best tools to utilize in a technical presentation to help position you as an expert in a topic whilst making the subject digestible to your audience.

Look around and see if you can identify any everyday items or activities that your subject can be compared to. Invariably most technical concepts are an engineering or programmatic way of reflecting a real world concept. If you can find something that parallels your technical topic that is understandable you will make your presentation understandable by everyone in your audience.

There is work involved in identifying an appropriate metaphor, but the reward will come at the conclusion of your presentation with an appreciative audience who will consider you the “guru” on your particular topic.

Keep your slides clear

One of my favourite examples of what not to do in a technical presentation is the application developer who includes lines of code in their PowerPoint slides! What benefit is there in displaying lines of code on the screen? Unless you are showing something VERY specific that needs that level of detail there is nothing to be gained by displaying such detail. Your audience will not have the ability (or interest) to decipher the detail they are being bombarded with.

With everything you display on the screen ask yourself “What would I lose by not having the audience see this?” If the answer is “My audience won’t understand what I’m talking about” then keep the slide. However if it is any other answer – dump the slide – you will only confuse or bore your audience!

Make diagrams/schematics relevant

Often diagrams will be displayed to assist audience understanding, and as the saying goes a picture can replace a thousand words. However the issue with most diagrams is that the presenter wants to reference a small section of the diagram. The result is an audience which heads on a journey of discovery as they try and decipher and understand the rest of the diagram, leaving you as the presenter talking about one aspect, while the audience is thinking about another aspect.

The key to changing this is to display only the part of the diagram or schematic that is relevant for the presentation you are delivering.

Technical presentations are the most challenging and difficult presentations to prepare and deliver. But, with the assistance of the tips covered in this article you can master the presentation, and become an expert in the eyes of your audience.

What Can The Experience Of An Online Marketing Course Presenter Have On Its Effectiveness?

Because of the mass of courses and online courses available in various disciplines on the internet the credibility and track record of the online marketing course presenter will have to be impeccable. The organisation or individual seeking to broaden their knowledge and use of modern strategies and techniques must be assured that the knowledge gained will benefit their enterprise. This makes the past successes of the presenter the focal point in the decision to invest both money and time into doing an online course.

The experience that the online marketing course is going to share with the participants must be advice and strategies that the presenter has used to improve the profitability of his company. The strategies that are presented must further be practical and the various advantages of using these strategies must convince the participants that it could be easily implemented in their respective businesses.

When the presenter of the online marketing course is an individual that has published a textbook or papers on the subject this will make acceptance of the credentials and the course easier to market. The image that the presenter will give to his audience when presenting the course is extremely important and participants demand that the presenter is capable of delivering the facts in a clear and simple way. The presenter must further be able to captivate his audience with the material and present proof of its effectiveness.

The content of the online marketing course must reflect the experience of the presenter as an entrepreneur that has managed and started a number of high-profile businesses using these strategies. The businesses of the presenter should further prove that his experience and use of the strategies in not restricted to certain industries or products. The wider the field that these strategies can be used in the better the acceptance in the market will be.

The most important factor that participants of an online marketing course will demand is that the strategies is tested by the presenter over a number of years and in different situations. During the course the presenter should proving the facts in a way that the students can relate to and understand. This implies the some technical terms may require explanations to old school participants new to this concept of marketing.

Internet marketing for many entrepreneurs is still a foreign concept and although many have started moving their marketing campaigns in this direction they acknowledge that online courses can increase their understanding of this concept.

Guerrilla Marketing

How To Develop Great Presentation Skills – Visualization – Part 1

To become a great presenter, one must learn the technique of visualization. The thought process which is concerned with seeing yourself in your mind’s eye performing at your optimum level is known as visualization. The most important aspect of this is “mental practice”. Mental practice involves going over and over in your head some important event and combining it with as many senses as you can, especially mental imagery. Professional sports people of all types use it to keep their minds focused on critical competitions, tournaments, and potential record breaking opportunities, and away from inner tension, rivalries, possible failure, and accidents. It works well in any area of your life when you want to raise yourself up to your maximum potential.

Professional mental practice techniques can be internally or externally focused. When you focus externally you imagine being in an audience watching yourself perform. When you focus internally, as described previously, you place yourself in the imagined event and become the performer rather than the audience. When you start practicing this technique you can chose to either focus method.

Professional mental practice can build a total feeling of invincibility, change your attitude and boost your confidence.

External Mental Practice

The best and probably the most effective mental practice technique is called “top performance mental practice”. To start with, sports people compile a list of attributes they associate with top performance in their own particular field. Top performance for a professional golfer, for instance, would probably include perfect swing, accurate putting, terrific concentration as well as mental focus, self confident attitude and a feeling of being totally ready to play.

For you, the upcoming great presenter, it would no doubt include upright and confident body language, a sincere authoritative and powerful voice, terrific mastery of your subject, a self confident attitude and feeling of totally “rehearsed” and ready to go.

Now you need to compose a very detailed imaginary picture in your head, Thin back to a moment in your own history when you actually, despite all your prior misgivings, did well at a presentation or meeting. If you really can’t recall such an occasion, make it up! Invent how you think such a presentation would have been! Remember, your subconscious mind does not know the difference between real and imagined events. So go ahead and imagine something terrific! The visualization process requires reflecting on this real or imagined top performance, particularly the characteristics and behaviours which make it your best performance.

I will give you detailed instructions on how to embark on external mental practice in the next article. I would also discuss Internal Mental Techniques in subsequent articles.