Spectacular Content Marketing Tips – Key Factors For Content Presentation

Content is king. People are not going to buy information that is of little or no value. Solid content is of utmost importance. However… if content is presented in such a way that it only reaches a fraction of the market it’s intended to reach, then that content falls short in its effectiveness to grow your business and spread your message.

Presentation does not compensate for lackluster content, but it can make a difference in how content is received by your market.

What makes a presentation spectacular? There are nine key features of a presentation that will make them much more spectacular for your viewer.

The nine key presentation features are:

1. Title/Timeline of Presentation – This tells your viewer what presentation they are watching and how long it will take them to view it. That’s about as basic as it gets.

2. Branding – It’s important that you have a picture of yourself included in the presentation that your market will recognize you by. Recognition is important.

3. Table of Contents – Having a table of contents that will allow your viewer to navigate easily through the presentation is very convenient. This gives the viewer more control and the ability to find the topic they want to review.

4. Remembers Where You Left Off – Viewers love it when your presentation keeps track of where they left off. They don’t always remember, so if the presentation does that for them it’s just that much more convenient.

5. Large Content Window – Make sure that your content is easily viewable. A large number of presentation formats only allow for a small viewing window making the content quite small and difficult to see. A large viewing window and actually being able to see the content is a huge bonus for the viewer… highly recommended.

6. Current Slide Info – This allows the viewer to see where they are in the current content slide or page. There’s no second guessing as to when it ends or if there is still more content to come.

7. Full Playback Control – Give the user the ability to back up a slide, to move forward a slide, fast forward, rewind, pause, or resume. The more control the user has, the better they like it.

8. Resource Links Area – A very easy to use area that has links to other resources that relate to your presentation. This could include a PDF version of your presentation, web links, or other information that is related to your content. This makes it easily accessible to your reader.

9. Searchable – This gives your user the ability to not only search for topics in the table of contents, but to also search the content itself for the information and terminology they are looking for.

In a nutshell, the more convenient and easy to use your presentation is, the more spectacular it will be. Users love to be able to always know where they are at in the presentation, how far they have to go, and easily find items of interest.

7 Basic Negotiating Tips

In our daily lives, we often undergo situations where we need to negotiate with other people. It might be a business negotiation, salary negotiation, selling negotiations or any talks related to coming up with the best solution that is advantageous to both parties. When we negotiate, we want to get positive outcome and we aim to make it work for us. But then, there are many things that we should consider when negotiating and we have to know the right way to negotiate.

Below are the 7 basic negotiating tips that are applicable to any type of negotiations you will undergo.

1.) Ask questions
Smart people know how to ask. Ask questions relevant to the topic of your negotiation. You should know all information related to the discussion. Know what the other party has to say and when in doubt verify things so that there won’t misunderstandings with the other person or party.

2.) Learn to listen
As always, listening is very important in communicating with people. Even on business negotiations, it is vital that you listen to the other person or party you are talking to. Understand the message they are trying to relay and never butt in unless you find it necessary.

3.) Do some research
Before the scheduled negotiation, gather relevant information that you can use in weighing factors connected to the negotiation. For business negotiations, know the background of their company, learn the factors surrounding their offer and verify the information you got about their proposal (if there’s any). Being prepared is important during negotiations. If you want to buy a particular product or maybe a house and lot, do your homework and research about the value of the product you want to purchase and see if the offer of the other party is reasonable.

4.) Don’t rush things
It is not necessary that after the first meeting you will already come up with a decision. If you or the other party is still undecided, then you can set for another appointment so both of you can think it over and weigh things mentioned on the first meeting. It is not good that you make a decision right away or you persuade the other party to immediately agree with you. That would sound too demanding.

5.) Find the right timing
Make sure to set an appointment that both of you will agree. Consider also the mood of the person and see if he’s in great mood or he’s not stressed or in bad mood. It is best that both of you are in the right mood when negotiating so that there won’t be misunderstandings or conflicts that may lead to a heated argument. Always remember that negotiations are done so that both parties can come up with the right solution to the problem or topic being discussed.

6.) Understand the other party
Do not be narrow-minded. Learn to understand the argument of the other party and if they are reasonable and advantageous to both of you then agree with him. On the other hand, you should also learn to walk away if you think the negotiation talk is useless and is going nowhere. Stop the deal if necessary so that the other party can see that you have a strong will and is serious about the negotiation.

7.) Set aside personal issues
Business is business. Never include personal matters when negotiating about business or if selling a product. Do not include a person’s behavior in coming up with decisions or in disagreeing with him/ her. Be objective when talking to the other party and clearly set your arguments.

To sum up, great communication skills, open-mindedness and preparation are few of the important factors you should consider when doing any kind of negotiation.

Sales Presentations With Love

It was the sixth house Mark and Andrea had looked at in just one day, and they hoped it would be better than the previous five. The house was slightly out of their price range, but the real estate agent had insisted they at least look at it. Pulling into the driveway, they couldn’t help but gaze at the house, perched so peacefully beside the Maumee River and illuminated by orange tint of the sunset. At first they tried to hide their faint smiles from the real estate agent, but as soon as they walked through the front door their stoic resistance melted. Their eyes followed the spread of the natural wood floors, and climbed up the arched passageways towards the detailed, historic ceiling. Through each passageway and opened door, the house revealed its beautiful features and distinct personality. Mark and Andrea couldn’t help but smile at each other. In the living room, they envisioned their children laughing and playing on the soft, beige carpet. In the kitchen, they saw their family making meals together around the large center island. Andrea gasped in sheer delight at the sight of the roomy master bathroom, where she would finally have space to get ready every morning. Mark nodded in proud approval of the spacious garage, where he could store his tools and new fishing gear. With just one walk-through of the house, Mark and Andrea felt they were at home.

The inevitable details of the sale came only after they became emotionally invested into making the house theirs. What was it that captivated Mark and Andrea? It wasn’t the age of the house, price of the house, or even its new roof. It was the pictures they had in their minds as they walked through the house and saw it as their own. It’s hard to find a more emotional purchase than that of buying a house, yet that powerful element can be implemented into any sales presentation, regardless of how ordinary or routine the product may be. When you create an emotional and visual experience in your sales presentations, you completely change how a customer’s decision is made. You make your customers fall in love with your product simply by envisioning themselves using it. If they can see how your product will make them happier, they will want to buy it. The rest of the sale (even the price and contract terms) is just a detail, and as long as the details are in the ballpark of what the customer can do, the sale is made. Before a customer can see themselves using your product, they must have the interest to do so. A unique sales presentation is the best way to spark curiosity and engage customers. Don’t resort to brochures, comparison charts or the dreaded power point presentation. Be bold. Be different.

If you’re not sure how to do this, ask yourself two questions: “What are my competitors doing?” and “What is the customer expecting me to do?” Your sales presentation should not be a part of either answer. Blow them out of the water with something exceptional, and your customers will want to know more. Feed their interest by choosing a sales method that will inspire them visually. Paint a picture that demonstrates how your product leads to success and happiness. Not just anyone’s success and happiness – theirs. If they can see themselves enjoying your product, it will feel right to them. This is what will determine the sale. Getting your customers emotionally involved with your product will change how they make the decision of buying it. The details of the sale will be just details, rather than decisive factors. The strength in the sale will be in the emotional investment the customer makes with the product the very moment they can happily see it as theirs.