What Can The Experience Of An Online Marketing Course Presenter Have On Its Effectiveness?

Because of the mass of courses and online courses available in various disciplines on the internet the credibility and track record of the online marketing course presenter will have to be impeccable. The organisation or individual seeking to broaden their knowledge and use of modern strategies and techniques must be assured that the knowledge gained will benefit their enterprise. This makes the past successes of the presenter the focal point in the decision to invest both money and time into doing an online course.

The experience that the online marketing course is going to share with the participants must be advice and strategies that the presenter has used to improve the profitability of his company. The strategies that are presented must further be practical and the various advantages of using these strategies must convince the participants that it could be easily implemented in their respective businesses.

When the presenter of the online marketing course is an individual that has published a textbook or papers on the subject this will make acceptance of the credentials and the course easier to market. The image that the presenter will give to his audience when presenting the course is extremely important and participants demand that the presenter is capable of delivering the facts in a clear and simple way. The presenter must further be able to captivate his audience with the material and present proof of its effectiveness.

The content of the online marketing course must reflect the experience of the presenter as an entrepreneur that has managed and started a number of high-profile businesses using these strategies. The businesses of the presenter should further prove that his experience and use of the strategies in not restricted to certain industries or products. The wider the field that these strategies can be used in the better the acceptance in the market will be.

The most important factor that participants of an online marketing course will demand is that the strategies is tested by the presenter over a number of years and in different situations. During the course the presenter should proving the facts in a way that the students can relate to and understand. This implies the some technical terms may require explanations to old school participants new to this concept of marketing.

Internet marketing for many entrepreneurs is still a foreign concept and although many have started moving their marketing campaigns in this direction they acknowledge that online courses can increase their understanding of this concept.

Guerrilla Marketing

How to Build a Mediation Presentation That Will Make an Insurance Adjuster’s Sphincter Tighten

I arrived to help my client prepare for his upcoming mediation. The first thing he did was show me all the wonderful family photos he had of his client and her husband, the decedent.

“My guy was the perfect plaintiff,” the attorney began. “Spent tons of time with his kids. He was the one who took them to school most every morning, he coached all their teams. An elder in his church. Loved by his neighbors. A consummate professional. His wife is a great witness. And this,” he said pointing to the autopsy photos, “is what happened to him. We’re going to ring the bell on this one.”

I viewed the photos silently, but all I was thinking was, “So what?”

So what?


Yes, so what? These photos, the stories, the personification of the deceased all have their place in a trial. In a mediation, it’s slightly different. We’re not playing to jurors. We’re playing to the person who holds the purse strings. The insurance adjuster. Does an insurance adjuster care that your young client was Phi Beta Kappa? Not likely. Is an insurance adjuster emotionally affected because your client’s legs were burned off him while he sat half in and half out of the SUV that had just rolled over on him? Doubtful.

Insurance adjusters have seen the worst of the worst. They see horrific injuries every day. They see “perfect” plaintiffs every day. It doesn’t move them. What do insurance adjusters care about?

Insurance adjusters care about one thing more than anything in the world, even more than money.


When an insurance adjuster is listening to and watching a mediation presentation by a plaintiff, she is asking herself, “What is my downside here? What is my risk level?” And she is constantly weighing the risks of going to trial versus the costs of settling with money that the insurance company would prefer to hold on to for a little longer.


When you start putting together your mediation presentation, instead of asking, “What’s great about my case?” ask yourself, “If I were the adjuster, what about this case would freak me out?”


Their Witnesses and Documents

The first answer is bad defense witnesses. Since lawyers in general–and busy defense firms in particular–tend to do a terrible job of prepping witnesses before deposition, it is imperative that you videotape all key defense witnesses: company witnesses, doctors and even experts. If you are in the habit of videotaping everything, good for you. If not, now is a good time to get in that habit.

As much as possible, tell the story using defense witnesses. Pull out the parts of depositions that show blazing incompetence, indifference or best yet, bad motive. As much as possible, include documents generated by the defense to bolster your case.

Adjusters don’t typically see witness testimony before trial. If they’ve got some awful witnesses, make the adjuster painfully aware of it. Start and end with their horrible witnesses.

The Timeline

Sure, a timeline is always helpful for audience comprehension. But in the mediation presentation, you want to use the timeline to highlight points in the process at which the defendants could have made different choices that would have spared the plaintiff his fate. Did they hire against policy? Fail to train? Decide not to inform the customer base of a potentially fatal flaw in the safety product? Put it in the timeline.


Of course your plaintiff needs to be included in the presentation. Doing so serves two purposes: 1) it shows the other side that either your client is a gem (or perhaps that in this venue it won’t matter if he isn’t); and 2) it’s good client relations. But the plaintiff should be a coda, just a quick notice to the defense that they won’t be able to score big on “your guy.”

The big dollars don’t lie in the beauty of your plaintiff’s life and the tragedy of his loss. The big dollars lie in the adjuster’s uneasiness about the risk. And if you can get the adjuster’s sphincter to tighten, her hands may well loosen.

7 Basic Negotiating Tips

In our daily lives, we often undergo situations where we need to negotiate with other people. It might be a business negotiation, salary negotiation, selling negotiations or any talks related to coming up with the best solution that is advantageous to both parties. When we negotiate, we want to get positive outcome and we aim to make it work for us. But then, there are many things that we should consider when negotiating and we have to know the right way to negotiate.

Below are the 7 basic negotiating tips that are applicable to any type of negotiations you will undergo.

1.) Ask questions
Smart people know how to ask. Ask questions relevant to the topic of your negotiation. You should know all information related to the discussion. Know what the other party has to say and when in doubt verify things so that there won’t misunderstandings with the other person or party.

2.) Learn to listen
As always, listening is very important in communicating with people. Even on business negotiations, it is vital that you listen to the other person or party you are talking to. Understand the message they are trying to relay and never butt in unless you find it necessary.

3.) Do some research
Before the scheduled negotiation, gather relevant information that you can use in weighing factors connected to the negotiation. For business negotiations, know the background of their company, learn the factors surrounding their offer and verify the information you got about their proposal (if there’s any). Being prepared is important during negotiations. If you want to buy a particular product or maybe a house and lot, do your homework and research about the value of the product you want to purchase and see if the offer of the other party is reasonable.

4.) Don’t rush things
It is not necessary that after the first meeting you will already come up with a decision. If you or the other party is still undecided, then you can set for another appointment so both of you can think it over and weigh things mentioned on the first meeting. It is not good that you make a decision right away or you persuade the other party to immediately agree with you. That would sound too demanding.

5.) Find the right timing
Make sure to set an appointment that both of you will agree. Consider also the mood of the person and see if he’s in great mood or he’s not stressed or in bad mood. It is best that both of you are in the right mood when negotiating so that there won’t be misunderstandings or conflicts that may lead to a heated argument. Always remember that negotiations are done so that both parties can come up with the right solution to the problem or topic being discussed.

6.) Understand the other party
Do not be narrow-minded. Learn to understand the argument of the other party and if they are reasonable and advantageous to both of you then agree with him. On the other hand, you should also learn to walk away if you think the negotiation talk is useless and is going nowhere. Stop the deal if necessary so that the other party can see that you have a strong will and is serious about the negotiation.

7.) Set aside personal issues
Business is business. Never include personal matters when negotiating about business or if selling a product. Do not include a person’s behavior in coming up with decisions or in disagreeing with him/ her. Be objective when talking to the other party and clearly set your arguments.

To sum up, great communication skills, open-mindedness and preparation are few of the important factors you should consider when doing any kind of negotiation.