What Can The Experience Of An Online Marketing Course Presenter Have On Its Effectiveness?

Because of the mass of courses and online courses available in various disciplines on the internet the credibility and track record of the online marketing course presenter will have to be impeccable. The organisation or individual seeking to broaden their knowledge and use of modern strategies and techniques must be assured that the knowledge gained will benefit their enterprise. This makes the past successes of the presenter the focal point in the decision to invest both money and time into doing an online course.

The experience that the online marketing course is going to share with the participants must be advice and strategies that the presenter has used to improve the profitability of his company. The strategies that are presented must further be practical and the various advantages of using these strategies must convince the participants that it could be easily implemented in their respective businesses.

When the presenter of the online marketing course is an individual that has published a textbook or papers on the subject this will make acceptance of the credentials and the course easier to market. The image that the presenter will give to his audience when presenting the course is extremely important and participants demand that the presenter is capable of delivering the facts in a clear and simple way. The presenter must further be able to captivate his audience with the material and present proof of its effectiveness.

The content of the online marketing course must reflect the experience of the presenter as an entrepreneur that has managed and started a number of high-profile businesses using these strategies. The businesses of the presenter should further prove that his experience and use of the strategies in not restricted to certain industries or products. The wider the field that these strategies can be used in the better the acceptance in the market will be.

The most important factor that participants of an online marketing course will demand is that the strategies is tested by the presenter over a number of years and in different situations. During the course the presenter should proving the facts in a way that the students can relate to and understand. This implies the some technical terms may require explanations to old school participants new to this concept of marketing.

Internet marketing for many entrepreneurs is still a foreign concept and although many have started moving their marketing campaigns in this direction they acknowledge that online courses can increase their understanding of this concept.

Guerrilla Marketing

Business Presentations – The Consultant’s Guide to Quickly Building Effective Seminars

As a management consultant I average about 70-80 seminars per year. In nearly all of them I’m trying to teach information. Until I stumbled across the secret formula for feeding information to my customers’ brains my ratings were poor. Now I know how the pro’s do it, I regularly score 10/10. Read on to find out how you can too.

About five years ago I almost gave up presenting. I’d been asked to run a seminar for a large potential client. I spent two days preparing only to find that had I been reading them the phone book I could have got a better response.

I was depressed. I had no idea how to plan a seminar much less present it so that I engaged my audience. By luck I stumbled across the work of David Kolb, author of 1984 book, Experiential Learning: Experience As The Source Of Learning And Development’.

Kolb explains that there are four types of learners.

1. Those that that need to know “why” something is worth learning.
2. Those that need to know “what” it’s about, i.e. background and theory on the topic.
3. Those that need to know “how”, it’s done this group wants the step by step process.
4. Those that need to know “what if”, i.e. what can they do with this information.

This model, literally, changed my life. Once I knew how to apply it, seminar planning became a breeze, my seminar ratings went through the roof, I felt on complete control when I ran a seminar, but most importantly I was making a difference to my audience because I was helping them learn.

To apply the model to building and running a seminar simply take your topic and then apply each of the headings e.g. if your topic is managing change you do the following:

“Why is managing change necessary?” “If you learn the process for managing change you’ll be able to turn around failing companies fast, you’ll save your clients time and money”

“What is managing change?” “It originates from the early 1900s, The days of Henry Ford and Afred Sloan. The objective is to guide a sick company back to full health.”

“How do I do it?” “Managing change is a three step process, it starts with analysing the business, building a plan for change, and testing your hypothesis. Then the cycle repeats.”

“What can I do If I learn to manage change” “The obvious application is to turn around ailing businesses, do it right and you can help lots of employees keep their jobs.

All you need to do now is spice up the “what section” with a case study or example and you have a complete segment for running a seminar.

Put three of those segments together, call it a module. Build five modules and you have a full day’s course. Once you’ve done this a few times the process will be hardwired in your brain and you’ll be able to do it easily at speed.

How to reduce your organisation’s data security risks

Educate your employees on the importance of data security and how to stay safe online

It is important for businesses to educate their employees on the importance of data security. Employees need to be aware of the risks associated with using unsecured networks and sharing confidential information. They should also know how to stay safe online, including how to protect their passwords and avoid phishing scams.

In addition, measures should be taken by the management to prevent employees from downloading unauthorised software or visiting malicious websites. Businesses should also have a policy in place for dealing with data breaches so that employees know what to do if their information is compromised.

Use strong passwords and change them regularly

Passwords are an essential way in which businesses can protect their data, and it is, therefore, important to use strong passwords that are difficult to guess. Businesses should also change their passwords regularly to minimise the risk of them being compromised according to the best infrastructure solutions providers in Sri Lanka.

There are a number of ways to create strong passwords, including using a combination of letters, numbers and symbols, and avoiding common words or phrases. It is also important to keep passwords safe and confidential, and never share them with anyone else.

If a business experiences a data breach, one of the first things they will need to do is change all their passwords. This can be time-consuming but it is essential in order to prevent any further damage from being done. In any event, passwords should be changed on a regular basis so that they remain strong and secure.

Install antivirus software on all company devices

Businesses should also make sure that they have up-to-date antivirus software installed on all their devices, and that they are using the latest operating system updates and security patches. This will help to protect them from cyber-attacks and malware infections.

Antivirus software can also be used to protect against ransomware attacks. Ransomware is a type of malware that encrypts files on the victim’s computer and then demands a ransom payment in order to decrypt them.

There are many very good antivirus software available for businesses these days, and many of them are free. Some of the most popular antivirus software programs include Avast, AVG, Bitdefender, and Kaspersky.

Make sure your firewall is turned on and updated regularly

A firewall is a must for any business and should be turned on as soon as the computer is booted up. Firewalls are software programs that act as a barrier between your computer and the internet. They can help to protect your computer from malware infections, and they can also help to prevent hackers from accessing your computer.

Most firewalls come with default settings that will provide a good level of protection for most businesses. However, it is important to make sure that these settings are updated regularly in order to keep up with the latest threats.

Many businesses choose to outsource their firewall management to a specialist security company or firewall providers in Sri Lanka. This can be a very cost-effective way of ensuring that your firewall is always up-to-date and performing at its best.

Back up your data frequently in case of a security breach

Businesses should also make sure that they have a data backup plan in place. If a computer or other device is infected with ransomware or another type of malware, they will be able to restore their files from the backup if they have one.

Backup plans can also be used to protect against data loss caused by accidents or natural disasters. It is a good idea for businesses to back up their data on a regular basis, preferably using two different methods (such as online backups and external hard drives). Usually, backups are never kept at the same location as the business’s primary data storage.

Restrict access to sensitive information only to those who need it

One of the best ways to ensure that your data is safe, is by restricting access to it only to those who need it. This can be done by creating user accounts with different levels of access, and assigning specific permissions to each account. You can also use firewalls and other security measures to help restrict access.

If you are using a cloud storage provider, make sure that their security measures meet your organisation’s requirements. Only choose providers who have a good reputation for data security, and read the fine print before signing up. It is also important to keep your software updated with the latest security patches. Hackers often take advantage of outdated software vulnerabilities to gain access to systems.